Valparaiso University’s College of Business offers more than theoretical knowledge; students graduate with practical experience that makes them highly desirable in even the most competitive job markets. Marketing majors at Valpo participate in real-world marketing projects, conducting team research and developing strategies for Valparaiso and nearby communities, businesses and organizations, and departments of the University.
The major requirements ensure students have a thorough grounding in accounting and quantitative methods.
|Major Requirements for Marketing|
|IDS 340||Statistics for Decision Making||3 credits|
|MKT 310||Marketing Research||3 credits|
|MKT 320||Sales Management||3 credits|
|MKT 330||Buyer Behavior||3 credits|
|International Business Requirement|
|MKT 430||International Marketing||3 credits|
|MKT 470||Marketing Strategy and Policy||3 credits|
|Major Field Requirement||6 credits|
|Two non-core business courses numbered above 300|
|Free electives||7 credits|
|Grand Total (all courses)||125 credits|
In addition to the required courses outlined below, each student in the program is required to complete one of the following:
- A Cooperative Education experience combining full-time professional, paid work experience with academic coursework, or
- An Internship
Create a Better World
Catalina Roldan, 2014 marketing alumna, used her creativity to fight homelessness while a digital marketing intern with the Porter County Community Foundation.